Campari may be the most famous and classic Italian ‘bitter’, a spirit type mostly used to make aperitivo cocktails (before dinner drinks), but Fred’s Bitter 34 takes the category to an entirely new level. With no artificial flavors or colors, the drink is naturally and beautifully orange-hued, appropriately citrusy and bitter and made with only half the sugar level of Campari and other large brands, one of the ways Fred achieves the balance we look for in our spirits.