WHAT IS IT? Bain Crème Hydra-Glaze by Kérastase is a sulfate-free hydra-illuminating creamy shampoo for thick, frizzy hair. It is enriched with hyaluronic acid, glycolic acid and wild rose in oil to deeply nourish thick, frizzy hair and obtain dreamy, bouncy, glossy hair. It's high foaming creamy-like formula, cleanses scalp & fibre surface to reveal the utlimate clean shine. Intensely nourish thick, frizzy hair cuticles to create an ultra-smooth surface and sublime natural curls. Work through wet hair. Rinse thoroughly. Experience a luxurious blend where vibrant citrus notes intertwine with rich, signature floral bouquets. BAIN HYDRA-GLAZE BENEFITS: Up to 75% shinier hair instantly* Up to 30% surface damages reduction in 1 use* Up to 33% instant frizz reduction* Hair feels longlastingly clean *Instrumental test after application of Bain crème WHO IS IT FOR? For thick, frizzy hair. SHINE AND SMOOTHNESS PERFECT EQUATION: Shine and smoothness is a precise equation: it's all about the balance between Cleanliness + Care + Fibre Alignment: It is key to clean the hair without stripping it of its shine. To provide care that creates a perfect reflective hair surface, without weighing hair down or blurring it's shine. And finally, to align all hair fibres to maximise light reflection. BUSINESS OPPORTUNITY : Did you know that SHINE is one of the most sought after benefits among Gen Z? Their dream hair is shiny, smooth yet bouncy with a natural movement. Sounds like a paradox, but with the combination of Cleanliness, Care and Fibre Alignment, Gloss Absolu will help give younger consumers dreamy, glossy, bouncy hair, with no weigh down. SERVICE FUSIO DOSE : To get that extra gloss, or extra anti-frizz protection, pair Gloss Absolu routine with a special blend of Fusio Dose in-salon.