Binding: Paperback
Description: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The third edition addresses contemporary issues in the marketing environment such as climate change and sustainable devleopment service delivery ICT technologies and social media strategic branding and maintaining relationships. The authors examine the implications of these issues and consider how they may be applied to the management of global marketing programmes. The authors equip students with the knowledge and skills to enable them to make key management decisions and understand how organizations may navigate through the increasingly dynamic and challenging global trading environment. It enables students to identify evaluate and integrate a wide range of management concepts to create and execute highly effective global marketing programmes as well as the analysis and solution of management problems in global operations. Online Resource Centre For students: Links to video (new) Additional case material and discussion questions Internet exercises Multiple choice questions Web links For Lecturers: Instructor's manual Answers to the additional case material discussion questions Power Point slides Seminar activities
Title: Global Marketing Management
Author(s): Carter Steve (Professor At Edinburgh Business School. His Specialities Are Global Strategic Marketing And Research Methods.)
Publisher: Oxford University Press
Barcode: 9780199609703
Pages: 608 Pages, 100 Colour Line Drawings, 130 Colour Half-Tones
Publication Date: 5/23/2012
Category: Sales & Marketing